AHMAD SAQUIB SINA
Consumer Researcher
ABOUT ME
Hi, I am Ahmad. I am passionate to work as a consumer researcher to improve consumer engagement in tech industries. I have both academic and professional experiences in conducting user experience research to identify potential problems and their solutions. I believe I could bring value to societies using my skills.
MY PORTFOLIO
Project: Target store physicality
Project type: Field study
Methodology: Qualitative usability study and observations
Project: Personal informatics app
Project type: UX Research + UI Design
Methodology: Interview, heuristic evaluation, and usability testing
Project: Online shopping
Project type: UX Research
Methodology: Interview
Project: Online shopping sites
Project type: Quantitative UX Research
Methodology: Survey and quantitative UX testing
Project: Lifestyle vs product centric display
Project type: Quantitative UX Research
Methodology: Experimental design and quantitative UX testing
Project: Digital Virtual reality fashion apparel stores
Project type: Quantitative UX Research
Methodology: Experimental design, moderated usability testing, and quantitative UX testing
Project: Digital personalized 3D stores
Project type: UX research
Methodology: Participatory action research
Project: 3D vs 2D interfaces
Project type: Quantitative UX Research
Methodology: Survey and quantitative UX testing
MY PUBLIC PRESENTATION
MY PUBLICATIONS
Sina, A. S., & Wu, J. (2019). Effects of 3D vs 2D interfaces and product-coordination methods. International Journal of Retail & Distribution Management, 47(8), 855-871.
Sina, A. S., & Kim, H. Y. (2019). Enhancing consumer satisfaction and retail patronage through
brand experience, cognitive pleasure, and shopping enjoyment: A comparison between
lifestyle and product-centric displays. Journal of Global Fashion Marketing, 10(2), 129-
144.
Sina, A.S., & Wu, J. (2019). Investigating the effects of color coordinated product presentation
on consumer impulsive buying behavior in both 3D and 2D interfaces. Proceeding of
the International Textiles and Apparel Association Annual Conference, 2019, Nevada,
Las Vegas.
Sina, A.S., & Wu, J. (2018). The effect of online visual merchandising cues on consumers’ flow
experience, satisfaction, and approach/avoidance behavior. Proceeding of
the International Textiles and Apparel Association Annual Conference, 2018, Cleveland,
Ohio.
Wu, J., Joo, B. R., & Sina, A. S. (2018). Personalizing 3D Virtual Fashion Stores: Module
Development Based on Consumer Input. Back to the Future: Revisiting the Foundations
of Marketing, 296, West Palm Beach, Florida.
Sina, A.S., & Wu, J. (2018). An experiment with Mockshop investigating the effects of 3D/2D
interfaces and product coordination methods based on color, discount, and brand. 100
years of Design Graduate Education, Saint Paul, Minnesota.
Sina, A.S., & Wu, J. (2019). Effects of background color and product coordination display
methods on younger and aging consumers’ perceptions and responses. Fashion and
Active Aging Symposium, Saint Paul, Minnesota.
Sina, A.S., & Kim, H.Y. (2018). Enhancing consumer satisfaction and retail patronage through
brand experience, cognitive pleasure, and shopping enjoyment: A comparison between
lifestyle and product-centric displays. Global Marketing Conference Proceeding, 2018,
Tokyo, Japan.
Wu, J., Joo, B.R., Sina, A.S., Sanga, S., & Whang, C. H. (Under Review). Personalizing 3D
virtual fashion stores: An action research approach to modularity development. Competing
for the Best Paper Awards at ACRA
Wu, J., Joo, B.R., Sina, A.S., Sanga, S., & Whang, C. H. (2020, June). Personalizing 3D virtual
fashion stores: An action research approach to modularity development. 2020 American
Collegiate Retailing Association (ACRA) annual conference, New Orleans, LA
(proceeding pub. without presentation).